Portfolios

Baddie Cosmetics

THE CLIENT

It all started on Instagram with this question: How do you want your brand to be perceived? Like many, I always propose this specific question to potential clients as a way to make them think. To think about not just what is happening with their business today but where they’d like their company to be in one, two…five years from. now.

I could see the question rolling around in her head a few times until she landed on a luxury cosmetic line who has the ability to sell out for the year and make a six-figure income. She added “professional” and “timeless” but by then I had already moved on to what needed to happen. A complete re-brand, which included a name change.

Akeelah was operating under Gloss Chic…it’s a cute name right?! Absolutely! But I knew (and I think she did too) that if we really wanted to take her brand to the next level and match those key buzz words of luxury, professional and timeless, then there needed to be a change. From that moment on Baddie Cosmetics began its visual transformation.

THE BRAND

To completely separate Gloss Chic from the new Baddie Cosmetics, we eliminated any distracting colors from the overall brand identity to allow the images to stand out.

The mood board, classic with a bit of edge, showcased the feel of Akeelahs’s work and personality.  The strong serif font text-based logo offers a bold and classic statement, that allows easy transition between the various collateral items requested. From business cards to the branded Welcome Gift boxes for her subscription clients, to Thank You Cards that offer discounts and skincare resources to her tribe. It’s all intention and it all works.